Our Vision

We want to become the ambassadors of unprecedented niche luxury fashion and superior service in the Middle East.

Our Mission

Being the pioneers of luxury retail in the Middle East, we showcase unique and inspiring collections in stunning environments offering the best of service and care to our customers.

We ensure our brands to be at the forefront of the competitive and relentless luxury fashion industry in the Middle East, constantly inspiring our partners with outstanding ideas, distinct expertise and significant established strength in the Region.

We cherish and develop relationships with our customers to create a remarkable experience with our brands.

Our Core Values

Creativity: we constantly exceed the expectations and surprise our audience.

Leadership: we set the standards to be the elite of luxury fashion.

Uniqueness: being adventurous and passionate, we want to be remarkable for our difference and our motivation.

Quality: we offer a niche, tailor-made approach to the business setting exclusive partnerships driven by affinity and inspiration.