BRANDS

Amidst the grandeur of Palazzo Giureconsulti during Milan Fashion Week, Maelle Group, in collaboration with Camera Moda, orchestrated a distinguished event on February 24th. This meticulously curated occasion centered on the Middle East, featuring a panel of eminent figures in fashion and retail.

Attendees were treated to an intellectually stimulating panel discussion, deftly moderated by Orietta Pelizzari of Camera Moda. Under the overarching theme, 'Middle East: Innovation in Retail and Contemporary Fashion Consumer in the Middle East,' distinguished panelists, including our very own Francois Schweitzer, General Merchandising Manager at Etoile Group, Antonio Ruggiero, Technology Strategist representing Microsoft Italia, and Paolo Lo Monaco, CFO of Al Khayyat Investment, lent their expertise to the discourse.

Their conversation traversed critical dimensions of market penetration strategies within the Middle East, strategic selection of entry points, and the strategic utilization of technological tools for brand elevation.