BRANDS

Ralph Lauren unveiled the worldwide premiere of its first Polo Ralph Lauren beach shop at the Atlantis, The Palm Resort in Dubai. The store features both Women’s and Men’s Polo Ralph Lauren collections, in an exclusive location right on the central sandy beachfront of the family entertainment destination.

The store has been designed to be well integrated into its surroundings, fusing iconic RL elements with a beach structure. White wood flooring and louvers are paired with abaca and seagrass to express the concept, together with a mix of blue and white patterns from Ralph Lauren Home. The store aesthetic reflects the same sensibility as the iconic and timeless Polo Ralph Lauren brand itself – one that is both classic and casual with a modern, vibrant spirit.

The Polo Ralph Lauren pop-up store opening in Dubai continues Ralph Lauren’s focus on engaging consumers with elevated experiences in key locations around the world, as part of the Company’s Next Great Chapter: Accelerate strategy to deliver sustainable, long-term growth and value creation.

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