In celebration of the launch of the SP24 collection, Ralph Lauren hosted a 10 day immersive Yacht takeover at the Dubai Harbor, while cruising around city landmarks from sunset until dusk. The romance and artistry of Ralph Lauren’s timeless style was at the center of the yacht experience.
The complete takeover aboard the tri-deck yacht featured a curated assortment of signature fabrics and decorative accessories from the Ralph Lauren Home and Bedding collection, transforming the living room, master bedroom, and outdoor areas into the World of Ralph Lauren. Vibrant looks and accessories from this season’s Ralph Lauren Collection, Ralph Lauren Purple Label and Polo Ralph Lauren ready-to-wear and swimwear lines adorned the yacht for guests to discover.
The Dubai hashtag#RLYacht takeover marks the first of its kind in the brand’s history worldwide, embodying the true essence of the brand and its connection to the timeless elegance of the nautical world.
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#RLYacht #YachtTakeover #RalphLauren #Dubai #UAE