In her feature on Gulf Business, Ingie Chalhoub discusses the future of luxury fashion in the Middle East, highlighting the growing focus on sustainability, along with supporting emerging designers. She also emphasizes how digital transformation is shaping the industry, enhancing omnichannel experiences and driving personalization, with custom products becoming more popular. Ingie notes that experiential retail is a rising trend, enriching customer engagement and making the luxury shopping experience more immersive and tailored to individual preferences.
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