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Assistant Store Manager

As an Assistant Store Manager, he/she will manage the day to day shop operations ranging from customer service to after sales service and handle all administrative functions being the main interface with the back office team. He/she will manage staff, control stock levels / inventories, organize shop layout and prepare weekly / monthly reports. Furthermore, he/she shall attend buying if required and maintain an active customer database to achieve set targets and secure continuous added value at all times. He/she will work closely with his / her respective Retail Manager for the smooth running of the Boutique operations.


Sales Achievement

  • Be present in the shop floor to generate sales and also handling VIP customers.
  • Conduct sales analysis, follow up on market trends and monitor the competition’s activity.
  • Propose ways to improve the business: in store merchandizing, opening hours, product mix.
  • Produce quantitative and qualitative sales report.


Customer Service

  • Identify customer potential needs and use initiatives to meet those needs.
  • Ensure consistency in customer service delivered and handle all complaints.
  • Ensure building, maintaining and using the customer data base.


Stock Management

  • Enter all received goods and ensure stock control and proper record of all stock movements.
  • Supervise the replenishment process to avoid and report any over stock along with the suggested corrective action.
  • Prepare for the inventory.


General Operations

  • Coordinate with the back office, suppliers, logistics, marketing and merchandizing team regards of new launches, in store animation or renovation and provide feedback accordingly.
  • Follow up on different issues with Mall Management such as permits and security.
  • Monitor customer movement into the shop and detect any theft or violation.
  • Acquire product knowledge to create product awareness to the customer and monitor inventory and stock availability.
  • Check sales figures, assist in pricing adjustments.
  • Organize shop layout, merchandise and display items effectively on shelves.
  • Decorate and animate window displays as per the brand standards and guidelines.
  • Conduct regular checks on the organization and cleanliness of the stock room and shelves.
  • Ensure staff compliance and proper implementation of procedures.
  • Ensure smooth and effective running of daily activities.



  • Maintain high standards of Visual Merchandising housekeeping in term of cleanness, display, lighting and stock rotation.
  • Implement all merchandising as per the brand’s visual merchandising guidelines.
  • Conduct daily walkthroughs to check presentation standards.


People Management

  • Prepare schedule to ensure full coverage of the shop floor and maintain grooming standards of the staff.
  • Can be involved in the recruitment process of Shop Staff and Sales Executives within his/her domain.
  • Manage, engage and delegate the responsibilities of the team reporting to her.
  • Conduct assessment of own team members.
  • Responsible for coaching and training own team members.
  • Reconcile daily reports with Accounting Department.
  • Ascertain proper labelling and receipt of shipments with PSAS Department.
  • Prepare, discuss and set staff monthly objectives.
  • Coordinate stock transfers and present monthly feedback on product movement.
  • Discuss staff related issues such as annual leaves, confirmations…and ensure proper adherence to policies in practice.
  • Provide relevant reports on periodic sales, stock movement to assist in buying/buying reviews if necessary.


Your Profile:

  • Previous experience in a managerial role in luxury retail.
  • Accurate and detail-oriented.
  • Follows and understands procedures.
  • Flexible and able to work under pressure.
  • Presentable.
  • Outgoing and passionate about fashion.
  • Excellent team management skills.


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Additional Files

Are you a current Etoile Group employee?

Are you working with any of the Chalhoub Group Joint ventures?